Brands of the month: Werther’s & Toffifee
… there’s so much fun in Toffifee!
A smart shell with a rich inside – made with four delicious ingredients.
When Toffifee was launched in Germany in 1973, it was the world’s first confectionery of its kind.
Toffifee is one of our most cherished confectionary products, as it is a combination that‘s perfect for every taste: a crunchy hazelnut in delicious caramel, with nougat cream and a drop of dark chocolate on top. The combination of the four ingredients is a perfect treat for the whole family.
Toffifee is now being enjoyed in more than 100 countries around the globe, and is widely distributed in Norwegian retail.
The most selling product within the Toffifee range is the standard Toffifee 125g, however we also provide seasonal products with lively designs for both Christmas and Easter.
Werther’s Original – the traditional cream candy with a long history
For generations, Werther’s Original cream candy has stood for a full flavour and the sweet taste of childhood. Carefully made with love from only the best ingredients, other varieties of toffee, caramel and chocolate specialties have now joined the Werther’s Original range.
Werther’s Original originates from the little town Werther all the way back in 1909, where the confectioner Gustav Nebel used cream, good butter, refined white sugar, brown rock sugar, a pinch of salt and plenty of time to create the initial, original recipe for Werther’s Original. Much has changed since then, however some things has stayed exactly as they’ve always been.
Werther’s Original has rapidly grown to be a preferred brand within pastilles and toffee in Norway. Our little hero – Werther’s Original Sugar Free box – is now one of the most selling pastilles in Norwegian Retail.
We are also very excited to announce our latest launch within the Werther’s Original range. The Werther’s Original Caramel Popcorn is a huge success abroad, and has finally found it’s way to the Norwegian market.
We are of course also planning for further “golden moments” going forward building the Werther’s Original Brand in the Norwegian market.