Capri-Sun
With so many varieties to choose from, there’s a Capri-Sun for every taste and every occasion.
All products are made from simple recipes – flip our pouch over and you’ll see our ingredient list is very short. That’s because every Capri-Sun is free of artificial colours, flavours and preservatives. Where the products differ is in the juice, water and sweetener used to create the flavour of each recipe.
Capri-Sun shares an iconic taste everywhere in the world, made with slightly different recipes to cater for local preferences.
1969 Capri-Sun is born under its former name Capri-Sonne! For the very first time, a beverage in a stand-up pouch is sold in Germany. The first flavours are lemon and orange. The legendary TV spots from 1979 with the King of Boxing, Muhammad Ali, are the cornerstone of Capri-Sun’s new international success. In 1992 Capri-Sun becomes the European market leader and in 1994 in the USA, too. Just two years after ascending to market leader in Europe, Capri-Sun, with its flexible packaging and delicious fruity content, becomes the market leader in the USA as well. In 2007 Capri-Sun grows up: the flavours Orange-Peach and Wild Berries are introduced to the European market. In a pouch with a new size and a convenient new feature: the reclosable twist-off cap.
